In November 2015, the company launched the Joyvio Longjiang Equity Investment Fund, with fund size of 120 million yuan. In its first stage of fundraising, 44.8 million yuan were invested in Heilongjiang Jiabei Agriculture.
Jiabei Agriculture is committed to creating a modern agricultural brand with control standards for a whole industry chain "from farm to table”. It is a modern agriculture enterprise specializing in the production and marketing of high-quality packaged food products, natural forest products, as well as providing agricultural high-tech services.
The "Joyvio Rice" brand series of high-end rice produced by Jiabei Agriculture has been sold to consumers and gained positive recognition in the market.